Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Twitter, Facebook and Linkedin.
The most popular types of social media websites are huge at the moment. Social networking websites allow you to create a personal profile about yourself then chat, discuss and share information with others such as friends and family.
In these digital times, we can't deny that the best and most-profitable way to generate new business is via word of mouth and referral. It's hard to get talked about when you're not connected, and thanks to the advent of Social Media, it's never been easier to sing your own praises, and have others tell the world what a great service your company has provided.
Social media marketing is one of the fastest growing areas of online advertising. It has grown rapidly from a niche sector into one of the most important digital marketing disciplines for one simple reason – the explosive rise of social media portals like Facebook, MySpace, Twitter, Flickr, LinkedIn and YouTube.
For example, if you are a journalist or published author, social media has become a vital tool for reporting and publicising your work.
You can use Twitter to connect with bloggers, industry leaders, academics and other journalists interested in the topics you cover. You can use Facebook to find sources, connect with readers and to drive traffic to your website. And LinkedIn is useful to check out editors or other freelance writers with whom you want to network.
Any advice on using social media to publicise content must be preceded by this caveat: listen more than you talk. That is, for every tweet that includes a link to your story, aim for 3 or 4 tweets that share interesting information, publicise a colleague's work or respond to a comment or a question.
That said, used carefully, Twitter can be used as the largest driver of traffic to your website. People who use Twitter are information junkies — they love to consume and share new articles, blog posts and ideas. This is a great for journalists using social media, who usually have lots of great ideas and are writing articles and blog posts.
The same goes for Facebook, which is a natural place for friends and colleagues to share articles. And social media sites such as Digg and StumbleUpon are designed to help people highlight interesting content — and to make more popular content more visible.
Digitalplot can help you get started with the process of getting yourself or your company into the social media circuit.
Create a consistent brand image with a unique Twitter background image. We can design and upload a bespoke background to either match your website or any theme you wish to us.
Help setting up
We can also set up a twitter page for you, provide advice and recommend training through our partner company Business Tendrils. If you link up all your various social media accounts and blogs everything will automatically feed into each account.
Websites with built-in blogs
Digitalplot also designss and build bespoke Wordpress websites, which in addition to a website, is an online Marketing Strategy in itself, encompassing:
- Blog Articles (your very own opportunity to prove your expertise in your field)
- integrating your blog with all your other social media (Twitter, Linked-In, Facebook, etc)
- Building links with your partners